Astrid Le Quéré
photo Astrid Le Quere

Bonjour.

I am Astrid Le Quéré, a happy User Experience Designer.

In addition to my studies in Social Sciences as well as my strong understanding of the business and digital ecosystems, I decided to pick up some solid Design and Tech skills. I added a sprinkle of Research, and voilà! Used to combine my analytical mind with my creativity and my social personality to reach my goals, I'm always looking for new and exciting opportunities.

Don't hesitate to get in touch!

Qualifications.

Interaction Design Foundation (IDF) Professional Member, 2020. Design Thinking, Emotional Design, User Experience.

Y Combinator Start-up School 2019. Ideation, MVP, Growth, Pivoting.

Coding Bootcamp Le Wagon 2019. Backend (Ruby on Rails), Front-end (HTML / CSS / JS)

Master’s degree – SKEMA Business School, France, 2016. Digital Marketing

Exchange program – Hong-Kong University of Science and Technology (HKUST), Hong-Kong, Spring 2016. Graphic Design, Media Production: Technology and Design.

Exchange Program – University of Victoria, Canada, Fall 2014. Strategic Management, Marketing Communications.

Bachelor’s degree – Hypokhâgne - Khâgne BL, France, 2012. Litterature and Social Sciences

Skills.

Tools

  • Figma, Marvel
  • Adobe CC (Photoshop, InDesign)
  • HTML, (S)CSS, JavaScript, Bootstrap
  • Git, GitHub

Design

  • User flows
  • Wireframing
  • Prototyping
  • Branding

Research & Testing

  • Job-to-be-done, personas
  • Customer journey mapping
  • Usability testing, user interviews
  • Surveys
  • Google Analytics

Team

  • Project management
  • Communications
  • Teamwork mindset

Work experience.

June 2020 - Today

Product Designer Freelance – Flex-Up (French start-up)

(Remote)

UX research, definition and design of a new marketplace and an administrative tool to enable small companies to share resources in a more ethical and sustainable way.

Nov. 2019 – June 2020

Product Marketer – TicketSwap

(Netherlands)

Secondary ticketing platform to buy and sell e-tickets in a safe way.

  • Demonstrated a strong understanding of user journey and the competitive landscape through research and focus groups to develop strategic product feedback and positioning.
  • Worked on product launches and ongoing promotion in collaboration with the Design, Product, Data, Support and Marketing teams.

August 2018 – March 2019

Digital B2B Content Specialist – Nike Europe

(Netherlands)

  • Project lead on the virtual store’s creation for 5 Territory Accounts.
  • Coordinated cross-functional teams to make the best end-to-end customer journey for each virtual store and collections.

Sept. 2017 – August 2018

Digital Sales Specialist – Nike Europe

(Netherlands)

Assisted Account Executives and Retailers with B2B salesforce software.

Feb. 2016 – August 2016

Digital Enablement Assistant – Nike Europe

(Netherlands)

Innovation Lab: investigated on digital solutions to increase sales effectiveness (VR, 3D scanner, photo studio).

January – December 2015

Digital Project Manager Assistant - Danone

(France)

  • Participated to redesign and launch the website laboratoire-gallia.com.
  • Managed push notifications and content of an iOS & Android mobile app.
  • Analyzed data and produced monthly reports to make recommendations.

May – August 2014

Project Manager Assistant – MARKET VALUE (Design agency)

(France)

Participated in retail projects (customer meetings, in-house visits, briefs) to design distinctive brand identities to compete in the market.

© 2020 Astrid Le Quéré