2018-2019 | UX Research & Project Management

I had the opportunity to work on several project for different phases of the process. For instance:

• Present: Virtual Reality experience for the Football category
• Finalize: Digital collection book for Intersport

After 1 year being on the field, dealing with AEs, showrooms and client meetings, I acquired a 360 understanding of this digital B2B experience.
That’s how I moved into another position to manage and develop the Virtual Showroom Experience for several accounts.

Design Process.

BACKGROUND RESEARCH

Ordering process & showroom setup.

Nike EMEA orders a huge number of samples for each new collection to distribute it among 10 showrooms during the sell-in period (which occurs 4 times a year).
I assisted many times the AEs in the placement of their order. I also took care of setting up the showrooms with the correct samples, which took on average 3-4 days with 5 people working full-time.
I noticed that AEs were often very busy to prepare for their sales meetings and they had not a lot of time to help to setup the showrooms. This was a real pain point for them, even though it was crucial they helped since they were the ones with the knowledge of the products.
Besides many duplicates, 30% of the samples were not even in their final version: some were missing, other ones were not in the correct colour/material.

Client meetings.

I attended different types of client meetings (from big accounts like Intersport, to small ones). Clients often followed PowerPoint presentations on a small TV from a distance taking notes on a printed version that was given to them at the beginning of the day. I realised that missing samples or wrong ones were a real struggle for AEs to lead their meeting efficiently.

GOAL: To create a premium digital selling experience
in order to land the account offering.

JOB-TO-BE-DONE

As an Account Executive, when preparing for a sales meeting, I want to be sure I have the correct materials to work, so I can efficiently lead interactive sessions with my clients.

The one that we deciced to move forward with was the Virtual Showroom Experience.
Some of the reasons were:

• Technology: the easiest solution to implement within all the showrooms across Europe.
• Costs: the most cost-effective solution we’ve found for the long term regarding investments and savings on the sample orders (numbers are confidentials).
• Time: a very flexible solution that can be adjusted at the last minute by the AE.

We wanted to create a virtual showroom which would showcase 3D models of the samples presented during the sell-in sessions.
Initially, PowerPoint presentations were displayed on small TV fixed on the wall. This created friction when client groups were big. That's why we decided to use a large TV on wheels with a touchscreen:

• It was easily transportable within the showroom from one room to the other.
• The touchscreen was necessary to virtually walk in the virtual space and to interact with products.

Touchscreen interaction flowchart:

RETAIL WIREFRAME

PROTOTYPING & TESTING

We've worked together with the company Pixelpool to make the virtual stores and the samples.
We ran a first pilot of the Virtual Showroom Experience with Intersport.
This pilot was a success to understand how to improve the overall sell-in experience through the virtual showroom.

We iteratively talked with the AEs to understand how we could make the experience better:

• For them to present - Functionalities
• For the clients to interact with - Content

For instance, the navigation on the touchscreen was not the easiest for the AEs and we decided to create a new feature: navigation with an xBox controller. This was a small change in the build of the whole VR file that the developers had to do. But it increased the a lot the interaction and made it very smooth and also very fun to interact with the showroom.